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Without the right lighting, lift chair fabric colors can look different in your store than it will in a person’s home, possibly resulting in an unhappy customer after delivery. Lighting not only sets a particular mood, but it also can dramatically affect the appearance of certain products, in parti- cular lift chairs. An important, but often overlooked, element in successful store design is lighting. Posters, banners and hang tags can all make a lasting impression on how much better life can be using that particular product. Ask vendor partners about what point of purchase (POP) materials they have available at little or no cost for their customers. FIVE MAJOR DRIVERS OF GLOBALIZATION PROFESSIONALYou don’t have to hire models and a professional photographer to accomplish this visual in your showroom. Second only to the product display, nothing has more impact on a customer’s purchasing decision than images of the product in a real-world setting. For each product category, you must showcase a range of styles, price points and options- a good, better, best selection will offer an appealing product mix that will satisfy most shoppers’ needs and wants. The products you display on your showroom floor must serve a specific purpose and target a specific customer base. Plain and simple: Your retail success begins and ends with products. Merchandising refers to the use of specific product selection, design, display, packaging and pricing to stimulate and entice customers to make a purchase. Merchandise is displayed on both sides of the aisleway, with departments distinguished by different color flooring, walls, types of display racks and signage. The spine layout, as the name implies, is based on a single main aisle running from the front to the back of the store, transporting customers in both directions. The spine layout is most conducive to specialty stores such as DME providers with 2,000 to 10,000 square feet of showroom space. This layout, because it forces customers to move throughout the merchandise in narrow aisles, may not be conducive to people with mobility products or mobility issues. FIVE MAJOR DRIVERS OF GLOBALIZATION FREEA free flow layout is typically found in bargain stores such as T.J. FIVE MAJOR DRIVERS OF GLOBALIZATION WINDOWSAre the glass doors and windows clean? How does the carpeting look? Is it worn, frayed, dirty? Do you have entrance mats that are curled, therefore creating a trip hazard? People typically look to their right when they walk into a store-what is the first item or product display they will see? What impression does your store give you? Most DME stores use either a free flow layout or a spine layout for their merchandise. Retailers focusing more attention on in-store marketing in the form of store design, merchandise presentation, visual displays and in-store promotions will experience greater sales and profits. The store itself makes the most significant and lasting impression on a customer. It only takes seven feet and seven seconds to give a lasting impression of your store the first time a customer walks in. Once you’ve assessed the outside of your store and made your notes on what needs to be improved, walk through the front door as though it’s your very first time. What first impression does your store make? Do you have professional signage that clearly identifies the name and purpose of your store? Does it need a fresh coat of paint or to be professionally cleaned? If you have large windows, are you using them to display merchandise and entice people with professional signage? Are you rotating this merchandise and signage on at least a quarterly basis? Marketing Take a good, hard look at the outside of your store, especially if you use a rear employee entrance on a daily basis. You may not be able to change the physical location of your store, but there are ways to maximize its appearance no matter if you are located in a retail strip mall or if you’re in an industrial park and your store is a specific destination for your customers. Let’s take a look at how each of these can help you establish a successful retail operation. There are five keys to success in retail: location marketing store layout and appearance service and assortment, and bundle selling. The hard numbers are there, folks- if you have not jumped on the retail cash bandwagon, now is the time. ![]() In 2013, overall expenditures were expected to be $42.2 billion, with 54.7 percent, or $23.1 billion, coming strictly from cash sales. We’ve all seen the numbers regarding total sales and retail cash in the HME industry, but I’ll remind everyone again. As HME providers around the country are looking to diversify their businesses to develop new revenue streams, it’s important to understand that retail cash sales will play a significant role in their long-term successes through the rest of this decade and beyond. ![]()
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